Texas Eagle Marketing and Performance Organization

Expanding awareness and developing local support for Amtrak's Texas Eagle

ACHIEVEMENTS

• Texas Eagle web site
TEMPO members designed and maintain the innovative web site, www.texaseagle.com, with links to and from cities along the route. In addition to train travel information, this site includes information on hotels, rental cars, and numerous points of interest for cities served by the Texas Eagle, Sunset Limited, Heartland Flyer, and Missouri River Runner. Texaseagle.com became operational on May 20, 1998.

• Reasons to Ride
A continually updated web listing of concerts, sporting events and other attractions for every Texas Eagle city from Chicago to Los Angeles.

• Texas Eagle route guide
This comprehensive, highly detailed web-based route guide provides information about many scenic and historic points between Chicago, San Antonio, and Los Angeles. A summary of this material is included in the printed Texas Eagle route guide which is distributed to passengers aboard the train.

• Participation in the successful Texas Eagle local revenue management project. This project, which began on August 23, 1999, allows those familiar with local travel trends to shift pricing within Amtrak's paramaters to maximize riderhip and revenue. At the request of Oklahoma Department of Transportation, the Texas Eagle local revenue management team began providing a similar service for the Heartland Flyer in April 2003.

• Worked to assist the City of Hope, Arkansas, in their development of a new Amtrak stop. Hope was officially designated as a "future" stop and listed in Amtrak timetables in 2009. Following platform design and construction, Texas Eagle service to Hope began on April 4, 2013, with a grand opening celebration following on May 18, 2013.


TEMPO MEMBERSHIP

We invite participation from business and civic leaders and elected officials of communities along the route of the Texas Eagle.

MISSION STATEMENT

• To promote and improve Amtrak passenger train service along the route of the Texas Eagle, with particular emphasis on service in Texas and Arkansas.

• To make communities aware of Amtrak service, and aware of the economic benefits of passenger train service.

•To encourage tourism development along the route by increasing the utilization of the Texas Eagle.

• To work for continuous improvement of the product received by the passenger, by providing input to Amtrak on issues related to both service and train operation.


BACKGROUND HISTORY

TEMPO was created by Amtrak at the request of the Texas Eagle Mayors' Coalition, to establish a mechanism for local input to Amtrak on issues affecting the Eagle.   

Marshall, Texas was selected as the site for the initial meeting, on September 15, 1997.     Meetings are scheduled quarterly, with the location rotated among cities served by the Texas Eagle in Texas, Arkansas, Missouri and Illinois.

TEMPO members include representatives and elected officials from cities along the route, rail advocacy groups in Texas and Arkansas, Amtrak's Marketing Department, and employees (both management and union) responsible for operation of the Texas Eagle.    Each member promotes the Texas Eagle in his or her own community, while working to increase awareness of the train among civic leaders and elected officials.

TEMPO was originally formed to supplement and assist with Amtrak's "Grass Roots" marketing campaigns, and this activity remains a very important part of the group's focus.

On-board service, timekeeping, scheduling, condition of stations, and many other "internal marketing" issues also affect ridership, so TEMPO now offers input to Amtrak on a variety of concerns, in addition to more traditional marketing efforts.


Texas Eagle Route Map

ONGOING PROJECTS

• Support for the implementation of "emerging high speed" rail service (90-110mph) in the South Central High Speed Rail corridor, initially designated by the Federal Railroad Administration in 2001. Improved and expanded infrastructure along the existing Texas Eagle route will speed train operations and allow additional frequencies to be added on the most heavily traveled segments of the route.

• TEMPO strongly supports efforts by the Ark-La-Tex Corridor Council to bring expanded passenger rail service to the Texas Eagle route from the Dallas/Fort Worth metroplex to Shreveport, and from the metroplex to Texarkana, Little Rock and Memphis. TEMPO also supports similar efforts by Lone Star Rail to implement additional passenger rail service between Austin and San Antonio.

• All routes achieve maximum utilization when they are part of an interconnected network allowing passengers to conveniently connect between routes. The Texas Eagle is the only national-network route which does not allow same day connections with all important routes in Chicago. TEMPO will continue to promote the implementation of a Texas Eagle schedule which overcomes this inconvenience and unnecessary handicap to ridership growth.


MEETING LOCATIONS

TEMPO meetings are held in cities along the route of the Texas Eagle. At these meetings, renewed contacts are made with local civic leaders and elected officials to explain TEMPO's goals, and to learn about tourism and transportation issues of the city being visited. By becoming better informed about Texas Eagle cities, TEMPO members can more effectively promote tourism along the route.

Prior Meeting Locations